Abstract

The article defines the meaning of event-marketing (English - "eventmarketing"), its types, main features, and also provides an overview of the procedures for "eventmarketing". The main tools used in "event-marketing", their types and implementation programs are described. The author reveals that event-marketing is a promising and effective tool for building direct contact with customers. As a result of the analysis, the author argues that in order to implement effective marketing tools, enterprises need to develop an event-marketing program covering specific areas, revealing the practical significance of event-marketing. Event-marketing tools not only increase the reputation and image of the company, but also increase its efficiency

Keywords

advertising; public relations; product; marketing; method; object; campaign, consumer; stimulate; intermediary; business; business partner; trademark; image; trademark (brand)

References

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