The article analyzes the work of S. T. Kaiypov "Zhok zherden zhomok zharalbayt", written as a result of popular science and artistic-journalistic reflections, in the communicative direction. The work was published in 2011. This article by S. T. Kaiypov is written in the journalistic genre and is aimed at a mass audience. The communication model of G. D. Lasswell served as a method for studying the work. This model has been used in journalism since 1948. The theory states that the content of any information answers the following questions: Who (sender)? What (information)? By what means (media)? To whom (audience)? How does it affect (interest)? However, some researchers criticize that information cannot always influence the audience. In 1958, in addition to this model for determining under what conditions and for what purpose the sender sends information, the expanded Lasswell model became. As a result of the study, the content of the work answered all six questions posed in the theory, and although the author clearly indicated ways out of the problem, he left the final decision to the reader