Abstract

The article considers the concept of enterprise competitiveness, reveals its economic essence, identifies factors affecting the level of competition of enterprises. The importance of the problem is due, first of all, to the need to maintain and improve the economic security of business in a strategic perspective in the face of financial and economic instability. The paper characterizes the essence of the concept of "enterprise competitiveness", shows approaches to the study of this concept. The main directions and ways of increasing competitiveness in modern economic conditions are also identified

Keywords

factor, competitiveness, enterprise

References

  1. Fathutdinov, R. A. (2002). Organizational competitiveness in crisis conditions: Economics, marketing, management. Moscow: Marketing Publishing and Book Trading Center.
  2. Egorova, L. S., & Makarychev, A. A. (2011). Enterprise competitiveness management. Sociology. Psychology. Philosophy. Bulletin of Nizhny Novgorod University named after N. I. Lobachevsky, (6), 322.
  3. Mansurov, R. E. (2006). On the economic essence of the concepts "enterprise competitiveness" and "enterprise competitiveness management". Marketing in Russia and Abroad, (2), 121.
  4. Paladova, T. A., Garbuz, A. S., & Sukhina, Yu. M. (2013). Competitive potential of industry and enterprises: Issues of strategic management. In Southern Russian region: Potential and prospects: Proceedings of the All-Russian Scientific Conference (pp. 117–120). Krasnodar.
  5. Glukhov, A. (2014). Assessment of product competitiveness and ways to ensure it. Marketing, (2), 56–64.
  6. Dzmisheva, I. V. (2012). Methodology for assessing service competitiveness in the retail network. Marketing in Russia and Abroad, (3), 93–107.
  7. Yudanov, A. Yu. (2018). Competition: Theory and practice: Textbook for universities. Moscow: Gnom i D.
  8. Zakharov, A. N., & Zokin, A. A. (2012). Enterprise competitiveness: Essence, assessment methods, and mechanisms of increase. Business and Banks, (1–2), 17–21.