Abstract

The penetration of digitalization into various spheres of human activity today is becoming one of the key factors in improving the efficiency of business processes, the importance of which is not yet fully recognized by many tourism enterprises. Enterprises that have realized the possibilities of digitalization, and later implemented them in their activities, were able not only to optimize production, but also to acquire competitive advantages that allowed them to survive in modern conditions

Keywords

tourism, digitalization, development, main directions, online

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