Abstract

The article reveals the role of the media as one of the most important tools for creating and transforming the image of a political leader in a given period of time. Despite the growing power of social media and networks, the media, after all, are more shaping the information agenda. Based on certain formats and content of media content, the image of a political leader can be transformed

Keywords

mass media; political leader; media; image; information; politician; President; Kyrgyzstan

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